A blog by Prof. Thaweesakdhi Suvagondha

Marketing of Retail Industry: Tradition & Hybrid

May 16th, 2012 | Posted by paths in General | Marketing Management | Sales Management | Social Marketing | Strategic Marketing - (Comments Off on Marketing of Retail Industry: Tradition & Hybrid)

This is another Thai article I published in 2012 in The BrandAge Essential Magazine: Gold Financial Evolutions. It is a PDF version, please click here for the article. Title in Thai: การตลาดอุตสาหกรรมการค้าปลีกแบบดั้งเดิมและแบบลูกผสม To learn more about BrandAge Magazine, please visit www.brandage.com.

DIY Sales Management

December 3rd, 2011 | Posted by paths in DIY Management | General | Sales Management - (Comments Off on DIY Sales Management)

DIY Management Series, Free For Personal Uses By Professor Thaweesakdhi Suvagondha , Thammasat Business School, Thailand THE SALES MANAGEMENT PROCESS (SM 02) THE SALES PLANNING The Business Analysis The Target Customer Market Sustainable growth, an ultimate goal of a business enterprise, come from the ability of the Sales Department to generate sales from the current customer …
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